Nestled beside the wall of the Phoenix Park, The Hole in the Wall is a unique Dublin venue with a heritage dating back to 1651. At exactly 100 metres, it is also the longest pub in Europe.

We have implemented a rebrand for The Hole in the Wall which reflects its traditional heritage and unique location, and which has driven its strategic repositioning from traditional pub to iconic destination venue.

Application of the brand has included menus, glassware, beer mats, staff T-shirts, event promotions and social media graphics

Work has also included developing the identity and packaging for the McCaffrey brand of beers, spirits and cocktails.